Vodka Mariette’s ‘Little Rebel’ Anti-Harassment Campaign

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Yes to Vodka, No to Catcalling.

This is a professional review by Grit Daily, which receives a commission for any purchase of Vodka Mariette. Although we receive a commission for using and linking their products, this is still in alignment with our vision here at Grit Daily to bring you newsworthy information on brands that are bringing about positive social change.

“Well behaved women seldom make history.” Powerful words by Pulitzer Prize-winning American historian, Laurel Thatcher Ulrich. Indeed with 2020 underway, the global effort to protect women against harassment and sexual assault is more prevalent than ever.

Today, it’s found its way into the international spirits industry. If there’s one thing Americans like, it’s their vodka. And the numbers show it. Vodka’s popularity exceeds all other liquors, with over 76 million cases sold in 2018 in the U.S. If you do the math, that works out to about 920 million 750-milliliter bottles of vodka (3.5 liters), annually for every U.S. resident age 21 and older.

According to figures provided by French brand Vodka Mariette from the non-profit organization, Stop Street Harassment, sixty-five percent of women and 25% of men have experienced offensive behavior in public, ranging from sexual to xenophobic in nature.

In its long-running campaign to end street harassment, or catcalling, the French brand Vodka Mariette, wants women to feel safe in public. The name “Mariette” itself means “little rebel” in French and is a testament to the company’s core infrastructure.

What is ‘Catcalling’ in 2020?

Catcalling is defined as unwanted comments, gestures, and actions forced on a stranger in a public place without their consent and is directed at them because of their actual or perceived sex, gender, gender expression, or sexual orientation. Those who are familiar with the expression assume the targeted person is female, but today, we know that isn’t the case—it applies across a universal scale, which drives the need for Vodka Mariette’s “Yes to Vodka, No to Catcalling” initiative.

Founded in June 2016 by Josh Winzelberg, Vodka Mariette’s decision to target this sector was personality driven. Why?

Drivers “hired based on their stellar character” are the best individuals to represent such a campaign in efforts to truly spread positive change throughout the industry and supply-chain.

‘Say Yes to Vodka, No to Catcalling’

The initative requires all truck drivers transporting Vodka Mariette to sign the ‘Driver of Change Oath:’

 “I, the undersigned, agree to never be engaged in behaviour considered ‘street harassment’ or ‘catcalling’ towards any individual at any time. Such actions are defined as, ‘unwanted comments, gestures, and actions forced on a stranger in a public place without their consent and is directed at them because of their actual or perceived sex, gender, gender expression, or sexual orientation’. I understand that signing below is purely a good gesture moving forward and is in no way an admission of prior poor conduct.”

Taste Test

The French vodka is produced in Bordeaux, distilled five times and using only French, GMO-free whole wheat and water from the Ambes Spring. Volcanic rock from the Eocene Era coats the floor of this spring, according to Stateways.com, and deionizes the water—yielding a smooth, crisp, and refreshing taste.

Vodka Mariette comes in three natural flavors—Raspberry & Pomegranate, Vanilla & Coconut, and Orange & Pineapple.

At just $29.99 a bottle, you can support this empowering movement while enjoying a wonderful, refreshing spirit by clicking here and entering the coupon code: GRITDAILY, which will add a 15% discount to your final purchase.

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