Virat Kohli has been named India’s most valuable celebrity brand icon by Duff & Phelps for the third successive year.
Virat Kohli continues to be the undisputed leader in the celebrity brand valuation. Evaluation agencies change, reports change, methodologies might change as well – but Team India captain’s position as the highest valued brand icon remains undisputed.
The trend continues for the third successive year as Duff & Phelps have released the fifth edition of its brand valuation report – Celebrity Brand Valuation Study 2019: “New is Gold”.
Kohli’s annual valuation in 2019 is up by 39% to $237.5 million (Rs. 1692 crores).
Akshay Kumar, who was at third place in the last year’s report, has displaced Deepika Padukone in the second position with a brand value of $104.5 million (Rs. 744 crores).
Deepika in third position has joined husband Ranveer Singh with a brand value of $93.5 million (Rs 666 crores) each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.
Shah Rukh Khan has retained his fifth spot with a brand value of $66.1 million while Salman Khan is at the sixth spot with his brand value standing at $55.7 million.
Aamir Khan had a major slip in ranking. He slipped from 11th position to 16th place with a total value of $24.9 million.
Amitabh Bachchan also slipped to 8th place from 7th in the list with a brand value of $42.5 million. Alia Bhatt has gained the seventh spot with a brand value of $45.8 million.
Ayushmann Khurrana, who fetched a National Film Award for best actor for Andhadhun, made his debut in the list at 10th spot with a total brand value of $40.3 million. Tiger Shroff also made his debut on the list at 17th position with a brand value of $24.2 million.
The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. Elsewhere, it’s all Indian cine world actors and actresses.
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