While the majority of us use Instagram to share pictures of food and tag our friend’s in memes, there are people using it for an altogether more prolific purpose: to make some serious cash. Yeah, it’s true.
While you wait for a like on a picture, or if you’re lucky, a follow back, some people use this platform as a serious (very serious) money-making business tool – getting paid more for one Instagram upload than we make in a month.
Who knew an internet account could fund your whole life, and a luxurious one at that. Instagram has now become an effective marketing tool for various brands.
One can not even imagine how much a celebrity’s post can increase profits of a brand and get them acknowledgement on social media.
So the next time you like their post, you should know you made them earn a fortune.
Here’s how much Indian celebrities earn per upload on Instagram, check it out!
Priyanka Chopra – Rs. 1.87 crores
PeeCee topped the list with around 49 million followers on the platform. With that big of an audience or may we say, “potential consumers”, Priyanka Chopra charges Rs. 1.87 crores per sponsored Instagram post.
Virat Kohli – Rs. 1.35 crores
The sports icon has 48.6 million followers on Instagram. As an ideal promoter for not just fashion and lifestyle products but also sports and fitness brands, Virat Kohli charges Rs. 1.35 crores per upload.
Alia Bhatt – Rs. 1 crore
The Gully Boy actress has gained 43 million followers on the platform where she posts a lot of unfiltered no-makeup looks, travel pictures with fellow B’Towners and fashion photos. According to reports, she charges Rs. 1 crore per sponsored post.
Shahrukh Khan – Rs. 80 lakhs to 1 crore
Being one of the highest paid stars in the industry, King Khan’s social media game is just as top-notch, with a whopping 20 million followers on Instagram. The actor apparently charges around Rs. 80 lakhs to a crore for each brand post.
Amitabh Bachchan – Rs. 40 to 50 lakhs
Instagram may have a primarily young user base, but that definitely did not stop Mr. Big B’s traditional advertising reign from expanding to the social media site. The actor has around 14 million followers on the platform where he reportedly charges Rs. 40 to 50 lakhs per post.
Shahid Kapoor – Rs. 20 to 30 lakhs
Shahid Kapoor has been referred as one of the most attractive Indian celebrities which only proves as a bonus to appeal to the residents of Instagram. With 24 million followers, the actor is known to charge Rs. 20 to 30 lakhs per sponsored Insta-post.
Neha Dhupia – Rs. 2 lakhs
Actress and host of the popular No Filter Neha podcast, Neha Dhupia has over 3 million followers on Instagram and according to reports she charges around Rs. 2 lakhs for each sponsored upload.
So, the moral of the story is: jo [Instagram] pe dikhta hain, wohi bikta hain.