A new decade is ahead of us and the brand designs industry is now debuting the aesthetics and stylistics that will define the new 20s. While it’s still too early to know which trends will stick and which will fall behind and be long forgotten, this is an exciting moment for designers.
Here, you will find 6 trends in brand designs to pay attention to in 2020 and some inspiration to make your next project a knockout. And for those who crave more ideas, the Visual Trends for 2020 Guide by Depositphotos has even more looks and references that can serve as references and inspiration for your upcoming brand designs.
The World of Tomorrow
Design is as much about depicting the world around us as it is about visualizing the future. At an age of rapid technological advancements, photographers and designers have to keep up with the quick changes and help us illustrate hottopics like the Internet of Things, AI, automation, and other tech-related themes. Creatives get inspired by ‘the world of tomorrow’ to come up with visuals that accurately reflect all the changes taking place.
Tatiana Boksha, Content Curator at Depositphotos:
“Emerging technology influences the course of visual communication and it is clearly reflected in the visual content that our contributors upload to Depositphotos. With the latest developments in AI, IoT, and XR, we’re seeing the emergence of a ‘global digitalization’ trend. Visual content has to adapt, especially for web and mobile interfaces. We’re seeing a growing demand for vertical photographs, designs, and videos that have to be adapted to VR and AR. The technology of tomorrow is going to be possible with design and illustrations which will have to work hand-in-hand with photos and videos.”
Cyberpunk is back and it’s big. The perfect marriage between the unapologetically loud palettes of the 1980’s and space odyssey futurism, this trend is appearing everywhere from the runway and more prominently, will become influential thanks to the soon-to-be-released video game Cyberpunk 2077. On-screen and off-screen, you’ll often see this trend that is inspired by sci-fi and technology for futuristic vibes.
Sebastian Sheer, Design Director at MediaMonks:
“What you happening is that all these different design elements — 3D, Skeuomorphic, flat, animation, et cetera — are getting interwoven more and more. And with VR, AR, AI, and other new technologies on the rise, that integration will only become more pronounced.”
The advertising trend we noticed this year is the use of images that showcase products in extreme detail to focus on the things that matter the most. Brands are moving towards being more open and honest with images that really can’t lie.
As an extension of this trend, many are preferring minimal post-production with movements around the world that frown upon the invasive tuning of an image. Expect to see less-post production with images in 2020 and more attention to the details that matter.
Nikki Burton, Creative Director at Perq Studio:
“People are burned out by their always-on lifestyles, to the point that even social lives have begun to feel exhausting. Mental health awareness is on everyone’s lips these days and we think brands have a big role to play in ensuring their communications make us feel good rather than overwhelmed. We expect communications to feel personal and direct, with real honesty and authenticity to messaging.”
Brutalism and digital decay
Brutalism is typically associated with architecture (think of the concrete constructions and Jenga-like exteriors of Soviet buildings). Now the raw and bold urban style of the 1950s and ‘60s is making a comeback and this time, it’s establishing new roots with web and graphic design.
Evgeny Vetrov, Art Director at BBDO Warsaw:
“We see too many cases of ‘good design’ that is borderline boring. Enter brutalism. Despite the seemingly simple execution and freedom from rules, it’s far from being easy stylistic to achieve. Not every skewed layout with odd typography and distorted proportions becomes “stylish”. The key is to be unconventional, attract attention, but avoid looking tacky to stay in line with the aesthetics.”
Colors like Tranquil Dawn or Cornhusk paired with minimalist highlights give visuals a level of sophistication that can’t be achieved with the high-contrast shades and neons permeating many types of content this year. They are subtle and communicative. Muted shades in designs can, paradoxically, help your content stand out. When hyper-saturation is everywhere, a sea green or heather grey becomes eye-catching.
Naomi Veres, Head of Design & Senior Product Designer at Bannersnack:
“I think brands like Mailchimp, Figma and some other class-leading, design-centric brands, are starting to differentiate themselves by taking a new, disruptive approach to the typical visual communication styles. Opposite to the vibrant, gradient-full digital world, they are pushing forward some new, almost CMYK-looking flat colors, organic shapes, and muted tones. I think they have really created a trend here, which we’ll see more and more often on the web, in the near future.”
Organic motion graphics
Animation, once a costly and time-consuming undertaking, is now highly accessible to even low-budget projects, thanks to computerization. And when consumer attention is in low supply, it’s ideal for drawing viewers immediately.
These types of designs draw inspiration from nature and organic forms. with 3D elements and gravity-defying movement. It’s a tricky trend to pull off because of the required skills, but investing into this type of content to compliment designs can offer your audiences an exceptionally dynamic viewing experience.
Gleb Petrov (Co-Founder), and Vik Vatamaniuk Art Director at MadCats:
“If we look at design as a kind of visual game, the attempt to include spatial characteristics to flat design appeals and attracts viewers, because it breaks out from the 2D nature of it. The works that overcome the limitations of flatness and contribute to the context, manage to better tie together both form and meaning.”
Looking for more on brand designs and innovation at Grit Daily? Check out the latest on brands making moral statements.